In 1983, Arrid Extra Dry debuted this “Get a Little Closer ad” to promote their deodorant. Like any corrupt mind, the context of this commercial can be perverted. To avoid controversy Arrid’s marketing campaign promised consumers a long lasting product. By applying deodorant, body odor would be hidden protecting individuals from embarrassment as you draw near the one you love.
Let us draw near with a true heart in full assurance of faith, with our hearts sprinkled clean from an evil conscience and our bodies washed with pure water, Hebrews 10:22.
The biblical context of the expression “get a little closer” does not require any deodorant. Smell does not derive from exercise or working out. Rather, the presence of sin is passed down through generations and from within due to a sinful nature which creates a fowl stench. Subsequently, human beings are in desperate need of a cleansing which can only be achieved when you get closer to God than you ever have before.
“Come now, let us settle the matter,” says the LORD. “Though your sins are like scarlet, they shall be as white as snow; though they are red as crimson, they shall be like wool, Isaiah 1:18.
This special deodorant does not have a price tag. Nor does this need to be applied over and over again. As individuals draw near to God with a humbled heart, sincere confession activates this spiritual cleansing. Although future mistakes will bring you back to your knees, a graceful God longs to settle this matter quickly. Therefore, don’t let another day go by without getting a little closer to the Only one who can purify your soul.
by Jay Mankus