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Tag Archives: impulse buying

What Are You Really Selling?

Last week, I was meandering through aisles when an item got my attention.  As I took a second look, I was confused by the picture, which had nothing to do with the product itself.  Like eye candle trying to draw the attention of others or a modern day apple hanging from the Tree of Knowledge, I paused for a moment thinking, “what are you really selling?”

If you are curious, the product was a new razor, trying to impress consumers with the latest in technology I assume.  However, what appeared on the exterior packaging was a beautiful woman in a skimpy bikini.  Since I am well behind in pop culture, this model is probably some former Cover Girl, but I am perplexed why a famous brand name would lower its marketing standards to sell more razors.

Despite what I believe, I guess I shouldn’t be surprised that sex continues to sell products.  Honest ads have been replaced by embellishment, hoping the allure of their commercial might lead to impulse buying.  When I find a product or razor that actually meets and surpasses what it promises, I will let you know.  Until then, be careful not to fall prey to empty sales pitches.  Rather, hold fast to integrity as you accept the good and the bad things in life, Job 2:7-10.

by Jay Mankus

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