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Just Okay is Not Okay

Every so often an advertising campaign stumbles upon a concept that goes beyond the ability to sell an item, product or service.  AT&T recently introduced “Just Okay is Not Okay,” using a patient in a hospital prior to his surgery.  Upon meeting his doctor, this physician developed a reputation for being average.  To dramatize this point, the doctor about to perform his surgery is coming off of a suspension for malpractice, recently reinstated.  This visualization drives home the point that being just okay is not okay.

‘I know your deeds, that you are neither cold (invigorating, refreshing) nor hot (healing, therapeutic); I wish that you were cold or hot, Revelation 3:15.

This same principle applies to the spiritual realm.  One of Jesus’ disciples uses the analogy of lukewarm water, neither cold or hot.  John highlights the best qualities of each, invigorating cold showers that wake you up and soaking in a hot tub to massage sore body parts.  Each temperature serves a specific purpose.  Yet, if you want to become more than just okay, individuals must possess a desire for greatness, to be the best you can be.  If you are somewhere in between, without any conviction or drive, you likely won’t amount to much.

So because you are lukewarm (spiritually useless), and neither hot nor cold, I will vomit you out of My mouth [rejecting you with disgust], Revelation 3:16.

During an encounter with God in heaven, John reveals how the Lord feels about souls that become lukewarm.  The Amplified Version of the Bible uses the phrase spiritually useless.  Not holding anything back, those who find themselves in this spiritual state disgusts God.  Apparently, the lukewarm taste of wishy washy Christians makes God want to vomit.  Therefore, just okay isn’t okay in God’s eyes.  Rather, seek first God’s kingdom and righteousness, Matthew 6:33, then you will move beyond okay to a good and faithful servant.

by Jay Mankus


Bigger is Better

Over the past 12 months, AT&T has invested an entire ad campaign on the mantra, “Bigger is Better.”  While many commercials  are hard to understand what a company is trying to sell, this concept makes sense in the context of cell phones.  Thus, AT&T continues to drive this point home today, like Geico, over and over again.

God was the first to introduce this sales pitch in Exodus 20:5-6 as an incentive for being obedient.  As long as individuals remember  to stay true to the One who brought Israel out of Egypt, God promises 1,000 generations of blessings and love.  However, if you forget and begin to wander into sin, the Lord will punish your children with a generational curse lasting up to 4 generations.

The skeptic will cry foul; questioning, “how can a loving God be so cruel?”  Denominations will even go as far as deemphasizing this passage along with similar warnings from Moses in Leviticus 26:14-46 and Deuteronomy 28.  Meanwhile,  many theologians claim these principles don’t apply anymore in a New Testament culture.  Thus, parishioners will disregard passages that don’t fit into their biblical thinking.  Bigger is better in mathematics, but from a spiritual perspective without obedience, no one will be accompanied by the blessings of God, Deuteronomy 28:2.

by Jay Mankus

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