One of Jesus’ disciples makes an interesting observation about the world. John points out three temporary pleasures that the world offers: the lust of the flesh, the lust of your eyes, and the pride of life. These words appear to be a continuation of Jesus’ teaching in Matthew 6:19-24. These earthly treasures speak to human beings through enticement and lust. This is all that is in the world.
For all that is in the world—the lust of the flesh [craving for sensual gratification] and the lust of the eyes [greedy longings of the mind] and the pride of life [assurance in one’s own resources or in the stability of earthly things]—these do not come from the Father but are from the world [itself], 1 John 2:16.
The concept that sex sells appeals to the lust of the flesh. Whether this is in the form of advertising. commercials, or scenes from a movie, these images are designed to entice your cravings for sensual gratification. The second form of lust coincides with Jesus’ third temptation in Matthew 4:8-10. The Devil offered Jesus all the kingdoms of the world in exchange for his worship. The lust of the eyes plants a seed in minds for seeking control and power on earth.
And the world passes away and disappears, and with it the forbidden cravings (the passionate desires, the lust) of it; but he who does the will of God and carries out His purposes in his life abides (remains) forever, 1 John 2:17.
The final temporary pleasure that the world offers is the pride of life. This ungodly belief makes some people think that you can control your own destiny. This desire is what has caused some in Hollywood to believe that they are God. Unfortunately, the god of this age has blinded the minds of unbelievers, 2 Corinthians 4:4. You may try to fill the void in your heart with all that is in the world, but only Jesus satisfies, John 10:10.
by Jay Mankus