John Deere came up with a catchy slogan a few years ago to increase sales of their newest riding mower. “It’s not how fast you mow; it’s how well you mow fast” commercials took on a life of their own, evolving over time. This branding of a product has led to name recognition, accomplishing the goal of John Deere’s advertising campaign.
He told them another parable: “The kingdom of heaven is like a mustard seed, which a man took and planted in his field, Matthew 13:31.
In the first century, there was another individual who was well ahead of his time. Speaking to crowds using parables, Jesus painted such a vivid picture with his stories that his words left a lasting impression. Instead of using a used car salesman approach, Jesus related everything to heaven in plain and simple terms. In the parable of the Mustard Seed, Jesus wanted everyone in the crowd to realize, “it’s not how big you are; it’s how well your faith lasts.”
Though it is the smallest of all seeds, yet when it grows, it is the largest of garden plants and becomes a tree, so that the birds come and perch in its branches,” Matthew 13:32.
Back in the days of the prophet Samuel, human nature compelled the nation of Israel to seek a leader who was handsome, strong and wise. Thus, the Jews rejected God as their king, turning to man in the form of Saul. Not much has changed several thousand years later as appearance, stature and size trumps what is in your heart. To avoid repeating the past mistakes of history, make sure your main priority in life is that your faith lasts.
by Jay Mankus